Cardiovascular disease is a leading cause of death in Hawai‘i, with stroke and other heart-related conditions contributing significantly to the state’s mortality and hospitalization rates. Each year, cardiovascular disease and stroke result in approximately 4,000 deaths and over 18,000 hospitalizations, accounting for nearly 22% of all hospital costs statewide. Healthcare providers and health systems across Hawai‘i play a crucial role in addressing this public health challenge by offering advanced cardiovascular care, implementing innovative medical technologies, and improving patient outcomes through preventive and specialized treatment programs.
In Hawai‘i, culture, history, and traditions are deeply woven into the way business is conducted and relationships are built. Understanding and respecting Hawaiian customs and heritage are essential for fostering trust, creating meaningful connections, and achieving long-term success in the local market. By embracing Hawai‘i’s unique cultural values, businesses can establish stronger relationships and contribute positively to the community.
We offer:
As a Hawai‘i-based company, we possess unparalleled insight into the unique market dynamics, cultural nuances, and historical influences that shape healthcare in the islands.
We possess extensive experience in bringing new products to market, with a proven track record in launching medical devices.
We have a comprehensive understanding of the Hawai‘i healthcare system and the patient journey, backed by extensive experience working with health systems and physicians.
Based in Hawai‘i, we specialize in helping businesses successfully launch new products and scale existing operations to drive growth in the local and regional healthcare market. Our expertise spans go-to-market strategies, strategic planning, sales messaging, and commercial execution—all tailored to Hawai‘i’s unique healthcare landscape. We focus on generating high-quality leads, executing targeted outbound outreach, and accelerating product adoption to achieve measurable results and long-term market traction.
Develop customized go-to-market strategies for companies looking to establish a presence in Hawai‘i.
Establish and cultivate relationships with key decision-makers across hospital networks and independent practices. Design and execute customized engagement strategies to effectively navigate and capitalize on Hawai‘i's unique healthcare market dynamics.
We specialize in helping MedTech companies establish a strong presence across the Hawaiian Islands. Leveraging consultative and value-based selling methodologies, we identify key stakeholders and expertly navigate the unique dynamics of Hawai‘i's healthcare ecosystem.
We develop high-impact healthcare marketing strategies tailored for Hawai‘i’s unique medical landscape. Our expertise in medical device positioning, patient engagement, and provider messaging ensures that your solutions resonate with key stakeholders—including physicians, healthcare organizations, and patients. By aligning your technology’s benefits with Hawai‘i’s evolving healthcare needs, we drive higher adoption rates, enhance brand differentiation, and improve market penetration in an increasingly competitive industry.
Looking for a service not listed above?
At Hawaii Medical Device, we understand the challenges of running a high-performing medical practice. With increasing administrative burdens, reimbursement complexities, and evolving patient care models, physicians need business strategies that work—without disrupting clinical workflows. That’s why we’re now offering Physician Practice Consulting, providing expert guidance to help cardiology and specialty practices increase revenue, streamline operations, and improve patient outcomes.
Our Expertise Covers:
✔ Operational Efficiency & Workflow Improvements – Reduce administrative bottlenecks, improve scheduling, and enhance staff productivity.
✔ Growth & Expansion Strategies – Whether you’re scaling your practice or adding new service lines, we provide data-driven strategies to help you succeed.
**Special Offer: 5 Hours of Free Consulting (valid until December 1, 2025)
To introduce this new service, we’re offering 5 complimentary hours of consulting to help your practice address its most pressing challenges.
🔹 Limited availability – Schedule your free session today!
Bobby Jackson is a seasoned healthcare executive with a broad commercial background spanning sales, marketing, account management, strategic partnerships, and contracting. With a strong track record in healthcare technology and medical devices, he has specialized in implantable cardiovascular devices, capital equipment, disposables, and digital health solutions. His expertise extends to SaaS and digital therapeutics, enabling him to drive market expansion, optimize sales strategies, and navigate complex healthcare environments.
Over the course of his career, Bobby has successfully executed 18 commercial product launches, seamlessly integrating sales and marketing strategies to accelerate adoption and market penetration. His ability to develop and implement go-to-market strategies makes him an invaluable resource for organizations looking to enhance their market presence and revenue growth.
Bobby has held C-suite leadership positions including CEO and COO, along with Vice President roles across multiple organizations. Additionally, he provided executive advisory services to a cardiology practice for nine years. An entrepreneur at heart, he has founded and invested in several companies, always with a focus on innovation, strategic growth, and emerging healthcare technologies.
Committed to staying at the forefront of digital transformation, Bobby holds an IBM Artificial Intelligence credential, equipping him with a strong foundation in AI-driven business strategy. He leverages this expertise to help healthcare organizations integrate AI solutions, enhance operational efficiency, and drive competitive advantage.
Bobby holds a Master’s Degree in Health Administration from the University of Southern California (USC) and has completed executive education programs in Medical Marketing and Mergers & Acquisitions at the UCLA Anderson School of Management. He is currently pursuing a Doctorate at the Pepperdine Graziadio School of Business.
He is an active member of the American College of Healthcare Executives (ACHE), the Medical Group Management Association (MGMA), and the Private Directors Association (PDA).
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